Setting a linear and upstanding brand voice is very important, especially when it's for a university, an institution that becomes an emblem for thousands of student around the world. When you have such a responsibility, you have to research thoroughly and find the right voice that represents them. Designing a brochure might sound like an easy task, but it never is.
We started designing and building content for this institution by researching about the values they represent, then we selected the perfect design and colour combination that showcases their values. The design in the typeface played a huge role as well.
University of the Fraser Valley