Crafting the perfect editorial work is a hefty responsibility because along with the aestheticism, you have to design it, keeping the marketing perspective in mind as well. An editorial creative is something that attracts customers, so with the best designs, you have to establish all the information in that particular brochure as well.
First, we manoeuvred through the problem of establishing information along with incorporating good design. We did this by keeping the perfect balance of typeface, line height and paragraph alignment. There can be gazillion information on a print, but it shouldn't look cluttered.
Indian School of Business
Public Policy Sector