Developing Brands like Tested present us with a whole new set of challenges. Constructing a subtle brand identity for an organization that needs to educate their audience about their services and products should elucidate their vision and never intimidate the audience.
To overcome this hurdle, we have created their brand image in a subtle way, we have used lighter colours and textures that resonates calmness and assurance. The ideation of the logo to the properly constructed imageries we have used in building their identity doesn't unnerve the audience, instead, it speaks "We are here, we are listening".
Branding & Print Design