When it comes to apparel branding, there's usually one recurring problem- there's too many of them out there. However, these are the kind of things that keep knocking us at the back of the head, we were intrigued.
We worked with Ken Wroy to give the brand a new online face. The objective behind the redesign was to increase engagement by making Ken Wroy a fun place for men to shop for their underwears online. To create a seamless brand experience, we used the colours and prints from their underwears and broke the monotony (of too many underwear images) by using other colourful visual elements such as that of doughnuts and ice cream.
Branding & Web Design